Overview

This release improves the accuracy, clarity, and consistency of Insights and Prediction outputs, with a focus on long‑term models, simulation usability, and alignment between UI labels, admin configurations, and exported data.

Key updates include the introduction of observed media effects in Sub‑Model Insights for long‑term models, ensuring full carryover is reflected without artificial truncation, and a terminology update in the Prediction configuration that renames Risk Appetite to Risk Aversion Degree to better reflect model behaviour and reduce user confusion.

In addition, several enhancements improve day‑to‑day usability and reporting accuracy. Excel exports now correctly reflect admin‑defined metric labels and model product names, and the Activities page dynamically updates column headers based on admin configurations, ensuring consistent terminology across the platform.

TABLE OF CONTENTS

• Overview
• Observed Effects in Sub‑Model Insights for Long‑Term Models
• Risk Appetite Renamed to Risk Aversion Degree
• Excel Export Alignment with Admin‑Defined Labels
• Dynamic Column Headers in Activities Page

Observed Effects in Sub‑Model Insights for Long‑Term Models

Overview

Sub‑Model Insights for long‑term models have been enhanced to display observed media effects in the Media tab, replacing the previously used consolidated effects.

What has changed

• The Media tab now uses observed effects that capture the complete media carryover over time.
• This removes the artificial truncation caused by limited post‑padding in consolidated effects.
• The Business tab remains unchanged and continues to exclude long‑term effects, consistent with existing Business Insights logic.

Why this is important

• Consolidated effects for long‑term models could under‑represent media impact due to post‑padding constraints.
• Observed effects provide a more realistic view of long‑term media contribution and align more closely with analyst calculations and expectations.
• This improves trust in Sub‑Model Insights without introducing performance overheads.

How to access

• Navigate to Insights → Sub‑Model Insights
• Select a long‑term model
• Open the Media tab

Limitations

• This is an interim solution. Consolidated effects for long‑term models will be recalculated once the generic extract framework is available.
• The change applies only to Sub‑Model Insights → Media tab for long‑term models.

Risk Appetite Renamed to Risk Aversion Degree

Overview

The parameter previously labelled Risk Appetite in the Prediction configuration has been renamed to Risk Aversion Degree.

What has changed

• The UI label has been updated to better reflect the actual behaviour of the parameter.
• Supporting explanatory text has been added to clearly describe how values should be interpreted.

Updated interpretation

• Lower values indicate lower aversion (greater tolerance for uncertainty and variability).
• Higher values indicate higher aversion (preference for more stable and predictable outcomes).

What remains unchanged

• Numeric ranges and category thresholds (Aggressive / Balanced / Conservative).
• Backend logic, model behaviour, and AI outputs.
• The backend variable name remains Risk Averseness.

Why this is important

• The previous label was counter‑intuitive and led to confusion, particularly for new users.
• The updated terminology aligns the UI with modelling theory and analyst understanding, improving usability without changing outcomes.

Excel Export Alignment with Admin‑Defined Labels

Overview

Excel downloads from Insights pages have been improved to reflect admin‑configured labels and model‑defined product names.

What has changed

• Metric names in the downloaded Excel now match the labels defined in the Admin panel, rather than internal metric names.
• Product names in the export now correctly reflect the actual product names in the model, instead of placeholder identifiers.

Why this is important

• Ensures consistency between on‑screen Insights and exported reports.
• Reduces manual renaming and post‑processing of Excel files.
• Improves clarity when reports are shared with external stakeholders.

Where this applies

• Media Insights tables
• Downloaded Excel files (displayed values and full datasets)

Dynamic Column Headers in Activities Page

Overview

Column headers in the Activities page have been enhanced to dynamically reflect admin‑configured metric names.

What has changed

• Column headers are no longer hard‑coded.
• Headers now update automatically based on:
  • Metric names defined in the Admin panel
  • Selected optimisation plans and activity context

Why this is important

• Ensures consistent terminology across Admin, Activities, and Insights views.
• Reduces confusion caused by mismatches between configured metric names and displayed headers.
• Improves maintainability and scalability as metrics evolve.

Where this applies

• Activities page
• Optimisation plan views within Activities