HamiltonAI - Release Notes November 2024 - Week 46

TABLE OF CONTENTS

• Prediction Module
  • Load Unsaved Results or Start New Simulation/Optimisation in Prediction Screen
  • Button to View Detailed Results on High-Level Output Page of Simulator
  • Improvement to Naming Logic for Optimiser Activities in Media Insights Page
  • Revised Logic for Populating Third Card in Optimiser Output
• Other areas
  • Redirect to Organisation/Model Selection Page

Prediction Module

Load Unsaved Results or Start New Simulation/Optimisation in Prediction Screen

This release introduces a feature that enhances user clarity by allowing users to choose between starting a new simulation/optimisation or viewing unsaved results (if available)

• Show Unsaved Results: Allows users to view any unsaved simulation or optimisation results without starting a new session.
• Start New: Provides the option to discard unsaved results and initiate a fresh session, with a confirmation prompt to ensure intended action.
• Improved User Navigation: Labels are clear and easily distinguishable, creating a more streamlined and user-friendly experience on the Prediction screen.

This feature minimizes confusion and provides greater control over simulations and optimisations.

Button to View Detailed Results on High-Level Output Page of Simulator

This release introduces a feature that enhances user control over viewing results by adding a button on the High-Level Results page, allowing users to manually switch to detailed results when they’re fully generated.

• Enhanced Clarity: Prevents automatic replacement of high-level results with detailed results, eliminating confusion during transition.
• Seamless Transition: Users can now control when they view detailed results, maintaining focus on high-level insights until further details are needed.

This update improves result accessibility, providing a more intuitive and user-friendly experience.

Improvement to Naming Logic for Optimiser Activities in Media Insights Page

Previously, when users saved optimiser activities there was no option to add title to activities so when user activated those activities to Media Insights, only folder names of activities were displayed. Although a recent update allowed adding custom titles for optimiser activities, folder names continued to show, not titles, leading to inconsistent labelling. This update refines activity naming logic by allowing users to see the "Title" of a saved optimisation activity instead of the folder name when activated in the Media Insights module. This change addresses user confusion by displaying the activity title if available, enhancing clarity in managing saved activities.

• Improved Clarity: Titles are now visible, distinguishing activities more effectively.
• Backward Compatibility: If no title is present, the folder name remains visible to support older, untitled activities.

This improvement brings better organisation and consistency to the Media Insights experience.

Revised Logic for Populating Third Card in Optimiser Output

This release introduces a feature that enhances the usability of the Optimisation output by updating the logic for displaying an alternate budget plan on the third card.

• Improved Flexibility: Increases likelihood of a populated third card, giving users more budgeting options to compare.
• Clear Alternative Selection: Prioritizes plans with high ROI, enabling clearer decision-making.
• User-Friendly: Simplifies logic, ensuring clients can easily understand the criteria used to select alternate budget plans.

This update enhances the value and usability of optimization results by providing viable, strategic alternatives.

Other areas

Redirect to Organisation/Model Selection Page

This release introduces enhancements to navigation by enabling a quick return to the Organisation/Model Selection page via the Kantar | Hamilton AI logo.

• Improved Navigation: Users can click the logo to swiftly navigate back to the Organisation/Model Selection page.
• Consistent Redirection: The logo redirect function works consistently across all platform pages, streamlining user experience.

This update simplifies platform navigation, making it easier to switch organisations or models efficiently.