When you have run a prediction and get the results, each of the suggested investment plans offer a detailed "buying brief" for implementing the recommended media investments, for generating the predicted results. The buying brief can also be downloaded from each investment plan saved and viewed under and Activity.
For any investment scenario, the buying brief can be downloaded from the little arrow in the top right corner of the presented investment plan:
The buying brief is an Excel sheet that shows total and daily recommended investment across the following dimensions:
- Publisher (e.g. VH1, CBS etc.)
- Campaign type (e.g. awareness, tactical etc.)
- Campaign product (Product X, product Y etc.)
- Device (e.g. mobile, TV, desktop etc.)
- Targeting (e.g. general, behavioural, re-targeting)
- Creative format (e.g. 15 sec., 30 sec., 90x180 etc.)
Example:
The buying brief also features the predicted outcome (usually sales) for each of the same dimensions as stated above. Example:
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article