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How to interpret the timeline graphs?
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How to understand the KPI metrics below the timeline?
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Why does the target prediction result deviate from my target input?
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What does "Not compatible with previous inputs or available publisher inventory" mean?
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Why does the reported media effect differ in the media decomposition vs. the business insights decomposition?
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Why number of units sold as model objective and not revenue generated?
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What are reference levels?
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How should I understand the ROI TO TARGET performance indicator?
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Why is my Simulation Baseline different from Business Insights?
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What is the difference between observed and consolidated media effects?